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  2. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  3. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    The Whopper Whopper song is a variation of The Burger King jingle, and was played in ads during 2022 and 2023.. Promotions CP+B. Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  5. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  6. Inflation-indexed bond - Wikipedia

    en.wikipedia.org/wiki/Inflation-indexed_bond

    For example, if the annual coupon of the bond were 5% and the underlying principal of the bond were 100 units, the annual payment would be 5 units. If the inflation index increased by 10%, the principal of the bond would increase to 110 units. The coupon rate would remain at 5%, resulting in an interest payment of 110 x 5% = 5.5 units.

  7. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  8. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    For example, $225K would be understood to mean $225,000, and $3.6K would be understood to mean $3,600. Multiple K's are not commonly used to represent larger numbers. In other words, it would look odd to use $1.2KK to represent $1,200,000. Ke – Is used as an abbreviation for Cost of Equity (COE).

  9. David Patchell-Evans - Wikipedia

    en.wikipedia.org/wiki/David_Patchell-Evans

    GoodLife Kids Foundation. In 1998, Patch founded the GoodLife Kids Foundation to help give Canadian kids with special needs the opportunity to live fit and healthy lives. GoodLife Kids Foundation has reached more than 260,000 kids and youth across Canada with supports for physical activity.