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  2. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [ 1][ 2][ 3][ 4]

  3. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

  4. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger ...

  5. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    Brand relationship. A consumer-brand relationship, also known as brand relationship, is the relationship that consumers think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007). For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand ...

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...

  7. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    In marketing and consumer behaviour, brand loyalty describes a consumer 's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor 's actions, or changes in the market environment. It can also be demonstrated with other ...

  8. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Marketing. Advertising refers to any paid form of communication designed to create interest in or stimulate sales of products or services. Companies are constantly searching for novel media, such as these human billboards, to get their message out to potential consumers.

  9. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-brandingis a marketing strategythat involves strategic allianceof multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single productor servicewith more than one brand name, or otherwise associates a product with someone other than the principal producer.