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The encoding/decoding model of communication emerged in rough and general form in 1948 in Claude E. Shannon 's "A Mathematical Theory of Communication," where it was part of a technical schema for designating the technological encoding of signals. Gradually, it was adapted by communications scholars, most notably Wilbur Schramm, in the 1950s ...
Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...
A codec is a device or computer program that encodes or decodes a data stream or signal. [1][2][3] Codec is a portmanteau of coder/decoder. [4] In electronic communications, an endec is a device that acts as both an encoder and a decoder on a signal or data stream, [5] and hence is a type of codec. Endec is a portmanteau of encoder/decoder.
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
But there are also many non-verbal communication skills, like the encoding skills of drawing and gesturing. [8] [36] Berlo sees thought or reasoning as an additional communication skill relevant both to encoding and decoding. [37] The communication skills required for successful communication are different for source and receiver.
Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and responding to media ...
Video codec. A short video explaining the concept of video codecs. A video codec is software or hardware that compresses and decompresses digital video. In the context of video compression, codec is a portmanteau of encoder and decoder, while a device that only compresses is typically called an encoder, and one that only decompresses is a decoder.
An audio codec, or audio decoder is a device or computer program capable of encoding or decoding a digital data stream (a codec) that encodes or decodes audio. [1][2][3][4] In software, an audio codec is a computer program implementing an algorithm that compresses and decompresses digital audio data according to a given audio file or streaming ...