Search results
Results From The WOW.Com Content Network
Marketing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics .
Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
A code of practice is adopted by a profession (or by a governmental or non-governmental organization) to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues and difficult decisions that will often need to be made, and then provide a clear account of what behavior is considered "ethical" or "correct" or "right ...
Media ethics. Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
The International Code of Marketing of Breast-milk Substitutes (also known as the WHO Code) is an international health policy framework for breastfeeding promotion adopted by the World Health Assembly (WHA) of the World Health Organization (WHO) in 1981. [1] The Code was developed as a global public health strategy and recommends restrictions ...
Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional " code of ethics" and the "canons of journalism". [1] The basic codes and canons commonly appear in statements by professional journalism associations and individual print ...
The SPJ code features four principles of ethical journalism: Seek Truth and Report It "Journalists should be honest, fair, and courageous in gathering, reporting, and interpreting information. Journalists should: Take responsibility for the accuracy of their work. Verify information before releasing it.
Code of the United States Fighting Force. The Code of the U.S. Fighting Force is a code of conduct that is an ethics guide and a United States Department of Defense directive consisting of six articles to members of the United States Armed Forces, addressing how they should act in combat when they must evade capture, resist while a prisoner or ...