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  2. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  4. Employee benefits - Wikipedia

    en.wikipedia.org/wiki/Employee_benefits

    Personal finance. Employee benefits and benefits in kind (especially in British English ), also called fringe benefits, perquisites, or perks, include various types of non-wage compensation provided to employees in addition to their normal wages or salaries. [1] Instances where an employee exchanges (cash) wages for some other form of benefit ...

  5. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  6. List of PDF software - Wikipedia

    en.wikipedia.org/wiki/List_of_PDF_software

    Free ( Mozilla Public License) an Office suite; allows to export (and import, with accuracy limitations) PDF files. Microsoft Word 2013. Proprietary. Desktop software. The 2013 edition of Office allows PDF files to be converted into a format that can be edited. Nitro PDF Reader. Freeware.

  7. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    Interactive Forms is a mechanism to add forms to the PDF file format. PDF currently supports two different methods for integrating data and PDF forms. Both formats today coexist in the PDF specification: AcroForms (also known as Acrobat forms), introduced in the PDF 1.2 format specification and included in all later PDF specifications.

  8. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    There is also a free tier which does not offer such discounts but does allow members to collect virtual "stamps" (i.e. loyalty points). Types of rewards. Depending on the program, rewards may take the form of: merchandise or services free of charge; discounts on merchandise or services

  9. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    Among other things, the value of Ke and the Cost of Debt (COD) enables management to arbitrate different forms of short and long term financing for various types of expenditures. Ke applies most prominently to companies that regularly generate excess capital (free cash flow, cash on hand) from ongoing operations.