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Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment , an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data. Notable providers
Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...
Google Sites – a webpage creation and publication tool. Google Keep – a note-taking service. Google Drive – a file hosting service with synchronisation option; tightly integrated with Google Docs Editors. Google Translate – a service that allows carrying out machine translation of any text or web page between pairs of languages.
Google PageSpeed is a family of tools by Google, Inc. designed to help optimize website performance. It was introduced at a Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed for the Apache HTTP Server and NGX PageSpeed for the Nginx), PageSpeed Insights, PageSpeed Service, and the PageSpeed Chrome DevTools ...
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
WordPress (also known as WP or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems, and online stores.
Tag management. Tag management is the ability to manage user-generated tags (also known as categories, taxonomies or folksonomies) within collaborative software. Tag management features and processes are put in place to encourage cross-user consistency, navigation efficiency and compliance with an existing taxonomy .