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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns ...
v. t. e. Market socialism is a type of economic system involving social ownership of the means of production within the framework of a market economy. Various models for such a system exist, usually involving cooperative enterprises and sometimes a mix that includes public or private enterprises. [1] [2] In contrast to the majority of historic ...
e. Gemeinschaft ( German pronunciation: [ɡəˈmaɪnʃaft]) and Gesellschaft ( [ɡəˈzɛlʃaft] ), generally translated as " community and society ", are categories which were used by the German sociologist Ferdinand Tönnies in order to categorize social relationships into two types. [1] The Gesellschaft is associated with modern society and ...
Ideal type ( German: Idealtypus ), also known as pure type, is a typological term most closely associated with the sociologist Max Weber (1864–1920). [1] For Weber, the conduct of social science depends upon the construction of abstract, hypothetical concepts. The "ideal type" is therefore a subjective element in social theory and research ...
Economic sociology is the study of the social cause and effect of various economic phenomena. The field can be broadly divided into a classical period and a contemporary one, known as "new economic sociology". The classical period was concerned particularly with modernity and its constituent aspects, including rationalisation, secularisation ...
Computational sociology is a branch of sociology that uses computationally intensive methods to analyze and model social phenomena. Using computer simulations, artificial intelligence, complex statistical methods, and analytic approaches like social network analysis, computational sociology develops and tests theories of complex social processes through bottom-up modeling of social interactions.