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Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
An encoder that inserts the tones subliminally into a station's or broadcast network 's airchain via psychoacoustic masking. A monitor that checks that the encoder is working properly. The wearable Portable People Meter carried by each panelist. A base station for each PPM, where each panelist in the household places it overnight to recharge ...
This is a list of U.S. weekly (or smallest available unit for time period) television ratings archives from 1948 through 1997. (Primarily Nielsen ratings) . National Nielsen ratings for United States television viewing began in March 1950.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
This table displays the top-rated primetime television series of the 1957–58 season as measured by Nielsen Media Research ... Father Knows Best: NBC 26: Twenty-One ...
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
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