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Bill Bowerman. William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of Nike, Inc. [ 1] Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub- 4 minute milers. [ 2]
Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ] The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
As part of Nike’s three-year cost-saving plan to bring it back from slumping sales and compete with a new wave of sneaker brands, the shoe giant is in the process of laying off up to 2% of its ...
A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
2000 Year Old Man. Rhino Records' 2000 Year Old Man boxed set of albums one through four. The 2000 Year Old Man is a comedy sketch created by Carl Reiner and Mel Brooks in the 1950s and first publicly performed in the 1960s. Brooks plays a 2000-year-old man, interviewed by Reiner in a series of comedy routines that were turned into a collection ...
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