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An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social ...
Soft grunge (or Tumblr grunge) was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion , the style began as a reaction against the glamor fitness culture which was dominant in ...
Cottagecore (sometimes referred to as countrycore or farmcore) [ 1][ 2] is an internet aesthetic idealising rural life. Originally based on a rural European life, [ 3] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [ 4] The aesthetic centres on traditional rural clothing, interior design, and crafts ...
Light academia is an internet aesthetic and subculture, [1] that emphasizes visually light aesthetics and positive themes, including optimism, joy, and friendship. [2] [3] Accordingly, light academia is often considered to be the visually and emotionally lighter counterpart to dark academia. [3] [4] The term light academia was coined on Tumblr ...
Vaporwave. Vaporwave is a microgenre of electronic music and a subgenre of hauntology, a visual art style, and an Internet meme that emerged in the early 2010s, [ 30][ 31] and became well-known in 2015. [ 32] It is defined partly by its slowed-down, chopped and screwed samples of smooth jazz, 1970s elevator music, [ 32] R&B, and lounge music ...
Coquette aesthetic. Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a modern ...
Seapunk is a subculture that originated on Tumblr in 2011. It is associated with an aquatic-themed style of fashion, 3D net art, iconography, and allusions to popular culture of the 1990s. The advent of seapunk also spawned its own electronic music microgenre, featuring elements of Southern hip hop and pop music and R&B music of the 1990s.
Tumblr reportedly spent $25 million to fund operations in 2012. [91] In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures. [102] Tumblr also allows premium theme templates to be sold for use by blogs ...