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Inspired by the straps found on soldiers' bags she added thin straps and introduced the resulting design to the market in 1929. [ 1][ 2] After her successful comeback to the fashion industry in 1954, Chanel decided to update her handbag. [citation needed] The resulting design was called 2.55 after the date of creation, February 1955.
Gabrielle Bonheur " Coco " Chanel ( / ʃəˈnɛl / shə-NEL, French: [ɡabʁijɛl bɔnœʁ kɔko ʃanɛl] ⓘ; 19 August 1883 – 10 January 1971) [ 2] was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post- World War I era with popularising a sporty, casual chic as the ...
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Establishment and recognition (1909–1920s) Gabrielle "Coco" Chanel in 1920. The House of Chanel originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. [4]
Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding.
In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
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