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  2. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Since the early days of cultural studies-oriented interest in processes of audience meaning-making, the scholarly discussion about "readings" has leaned on two sets of polar opposites that have been invoked to explain the differences between the meaning supposedly encoded into and now residing in the media text and the meanings actualized by audiences from that text.

  3. Reception theory - Wikipedia

    en.wikipedia.org/wiki/Reception_theory

    The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...

  4. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    v. t. e. Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1] One of the key advantages of using content analysis to analyse social phenomena ...

  5. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.

  6. Active audience theory - Wikipedia

    en.wikipedia.org/wiki/Active_audience_theory

    Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and responding to media ...

  7. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...

  8. Dramaturgy (sociology) - Wikipedia

    en.wikipedia.org/wiki/Dramaturgy_(sociology)

    Dramaturgy is a sociological perspective that analyzes micro-sociological accounts of everyday social interactions through the analogy of performativity and theatrical dramaturgy, dividing such interactions between "actors", "audience" members, and various "front" and "back" stages. The term was first adapted into sociology from the theatre by ...

  9. Ethnomusicology - Wikipedia

    en.wikipedia.org/wiki/Ethnomusicology

    Ethnomusicology (from Greek ἔθνος ethnos ‘nation’ and μουσική mousike ‘music’) is the multidisciplinary study of music in its cultural context, investigating social, cognitive, biological, comparative, and other dimensions involved other than sound. Ethnomusicologists study music as a reflection of culture and investigate ...

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