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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [1] ITV Hub had at least 30 million registered users.
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In 2022, when ITVX launched its add-free premium service it included Britbox progammes. In April 2024, BritBox ceased streaming in the UK as a standalone app, as well as no longer being featured as part of other services, such as Amazon Prime Video. Its content has been absorbed entirely into ITVX's premium streaming service.
Registration. No. Launched. 31 October 1994. itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. [1] The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.
ITVX is being launched as part of the broadcaster’s ‘digital first windowing strategy’.
ITV1. Release. 27 June 2024. ( 2024-06-27) Douglas Is Cancelled is a 2024 British comedy-drama television miniseries created and written by Steven Moffat, directed by Ben Palmer and starring Hugh Bonneville, Karen Gillan and Alex Kingston. It first aired from 27 June 2024 on ITV1, with all four episodes made available on ITVX at the same time.
ITVX will provide archive ITV shows, shows and films for which ITV plc owns the license, live events and original programming. In total, ITV says the service will have 10,000 hours of content. [48] There will be a free ad-supported tier and a premium subscription which will be ad-free and allow access to BritBox .
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