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Sweepstake. In the United States, a sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. [ 1] Sweepstakes began as a form of lottery that were tied to products sold. [ 2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). [ 3]
Several restaurants struggled to keep up with customers trading in their promotion cards for Big Macs, as the American Olympic Team raked in gold medals. The McDonald's 1984 Olympics promotion was a food giveaway blunder that ended up costing the fast-food restaurant chain much more than expected, when the Soviet Union and their Eastern Bloc ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
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Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
In Shasta County, California, the county clerk and election officials warned last week that a text message asking recipients to click a link to register to vote was a scam. Officials said clicking ...
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