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Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google Lighthouse provides more detail information.
A site audit is applicable for all online businesses and improves different aspects of the websites. Purpose. There are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones. A website audit made for SEO purposes discovers weak spots in a website's SEO score and helps understand the state of SEO.
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [ 1]
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A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...
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