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The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
During the annual television broadcast of the National Football League Super Bowl championship, the commercials that are aired draw considerable attention. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself. [1]
XLIV →. Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) champion for the 2008 season. The Steelers defeated the Cardinals by the score of 27–23.
Skyrocketing Costs. The price of a 30-second ad took off from there, and it has cost more than $5 million for each commercial since Super Bowl LI on Feb. 5, 2017 ($5,399,873).
The cost of a Super Bowl commercial is staggering, but there’s no bigger audience an advertiser can reach. After Super Bowl LIV in 2020 between the Chiefs and San Francisco 49ers, viewed by 99.9 ...
The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [70] [71] The Super Bowl LIV halftime show starring Shakira and Jennifer Lopez is the most viewed Super Bowl halftime show on YouTube with more than 295 million views.
12. Bud Light, Bud Light. Commercial: Up for Whatever. Length: 30 seconds/60 seconds. Cost: $12 million. Year: 2014. Super Bowl: XLVIII. This was a two-part commercial detailing what happens to an ...