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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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The Harry Potter series by J. K. Rowling was the most challenged work from 2000 to 2009. Its topics relating to things such as witchcraft have generated controversy. The second oldest works featured on the list were written by Mark Twain. Adventures of Huckleberry Finn (1884) is often challenged for its language and discussion of racism.
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Promotion (marketing) In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
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