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The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
Phonics is a method for teaching reading and writing to beginners. To use phonics is to teach the relationship between the sounds of the spoken language ( phonemes ), and the letters ( graphemes) or groups of letters or syllables of the written language. Phonics is also known as the alphabetic principle or the alphabetic code. [1]
Openclipart, also called Open Clip Art Library, is an online media repository of free-content vector clip art. The project hosts over 160,000 free graphics and has billed itself as "the largest community of artists making the best free original clipart for you to use for absolutely any reason". The website was brought down for several months by ...
Calligraphy (from Ancient Greek καλλιγραφία (kalligraphía) 'beautiful writing') is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. [1] : 17 Contemporary calligraphic practice can be defined as "the art of giving form to signs in an expressive ...
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be discovered through a ...
In linguistics, the rebus principle is the use of existing symbols, such as pictograms, purely for their sounds regardless of their meaning, to represent new words. Many ancient writing systems used what we now term 'the rebus principle' to represent abstract words, which otherwise would be hard to represent with pictograms.
Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. [1] Lettering is created as an image, with letters ...