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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1] Early editions of the cookbook were ostensibly ...
Y. Yoplait. York Steak House. Categories: General Mills. Food product brands by company. Brands by company. Commons category link from Wikidata.
Maxwell Masher. Pac-Man. Professor Waldo Wigglesworth. Rocky and Bullwinkle. Sonny the Cuckoo Bird. Strawberry Shortcake. Trix Rabbit. Yummy Mummy. Carmella Creeper.
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
Outlook: General Mills sees FY25 organic sales growth of 0 to +1%. The company sees FY25 adjusted EPS of (1)% to +1% in constant currency from the base of $4.52 earned in FY24. The consensus ...
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [ 1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [ 2][ 3]