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e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ][ 2 ] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
t. e. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve ...
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", " organic ", or "earned" results. [ 1 ]
Search engine (computing) In computing, a search engine is an information retrieval software system designed to help find information stored on one or more computer systems. Search engines discover, crawl, transform, and store information for retrieval and presentation in response to user queries. The search results are usually presented in a ...
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...
Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...
RetailMeNot, Inc. RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham. [3] The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.