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ASCI is a non-profit self-regulatory organization of the advertising industry in India, established in 1985. It ensures that advertisements conform to its Code for Self-Regulation, which requires them to be legal, decent, honest and truthful.
Learn about the origins, techniques, purposes and criticisms of advertising, the practice of bringing attention to a product or service. Explore the history of advertising from ancient times to modern media, the classification of different types and forms, the theory of advertising and its effects, and the alternatives and influences of advertising.
An advertising agency is a business that creates and handles advertising and marketing for its clients. Learn about the origins, evolution, and types of ad agencies, as well as their roles and challenges in the global market.
Learn about the origins, evolution and practices of online advertising, also known as Internet advertising, digital advertising or web advertising. Find out how online advertising uses email, search engines, social media, display ads, mobile ads and more to promote products and services.
Saatchi & Saatchi is a British advertising agency network founded in 1970 by brothers Maurice and Charles Saatchi. It grew rapidly through acquisitions of other agencies and marketing services businesses, and became part of Publicis Groupe in 2000.
FCB is one of the largest global advertising agency networks, owned by Interpublic Group. It was founded in 1873 as Lord & Thomas and has a history of creating iconic campaigns for clients such as Palmolive, Pepsodent, KFC, and Oreo.
Learn about the forms, factors, and applications of social media targeting and advertising on various platforms. Compare and contrast social media targeting and social network advertising, and see examples of each.
Promotion is a type of marketing communication to inform and persuade target audiences of a product, service, brand or issue. It can be done in person, with traditional media, or with digital media, and has different objectives and methods.