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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. Since October 12, 1931, The New York Times Book Review has published the list weekly. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and nonfiction, hardcover, paperback and electronic. The list is based on a ...
Ballantine Books is a major American book publisher that is a subsidiary of German media conglomerate Bertelsmann. Ballantine was founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. [1] Ballantine was acquired by Random House in 1973, [2] which in turn was acquired by Bertelsmann in 1998 and remains part of that company.
Little Golden Books is an American series of children's books, published since 1942. The Poky Little Puppy, the eighth release in the series, is the top-selling children's book of all time in the United States. [ 1] Many other Little Golden Books have become bestsellers, [ 1] including Tootle, Scuffy the Tugboat, The Little Red Hen, and Doctor ...
t. e. An ebook (short for electronic book ), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. [ 1] Although sometimes defined as "an electronic version of a printed book", [ 2] some e-books ...
DK (publisher) Dorling Kindersley Limited (branded as DK) is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages. [ 2] It is part of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann . Established in 1974, DK publishes a range of titles in ...
Wikipedia began as a complementary project for Nupedia, a free online English-language encyclopedia project whose articles were written by experts and reviewed under a formal process. [ 20] It was founded on March 9, 2000, under the ownership of Bomis, a web portal company.
Vintage Books is a trade paperback publishing imprint of Penguin Random House originally established by Alfred A. Knopf in 1954. The company was acquired by Random House in April 1960, and a British division was set up in 1990. After Random House merged with Bantam Doubleday Dell, Doubleday's Anchor Books trade paperback line was added to the ...