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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [ 1] Google launched the service in November 2005 after acquiring Urchin. [ 2][ 3]
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
webalizer .net. The Webalizer is a web log analysis software, which generates web pages of analysis, from access and usage logs. It is one of the most commonly used web server administration tools. It was initiated by Bradford L. Barrett in 1997. Statistics commonly reported by Webalizer include hits, visits, referrers, the visitors' countries ...
StatCounter is a web traffic analysis website started in 1999. [ 1] Access to basic services is free to use and advanced services can cost between US$ 5 and US$119 a month. [ 2] StatCounter is based in Dublin, Ireland. The statistics from StatCounter are used to compute web usage share for example. [ 3] As of May 2019, StatCounter is used on 0. ...
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
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