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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [ 1] ITV Hub had at least 30 million registered users.
In 2022, when ITVX launched its add-free premium service it included Britbox progammes. In April 2024, BritBox ceased streaming in the UK as a standalone app, as well as no longer being featured as part of other services, such as Amazon Prime Video. Its content has been absorbed entirely into ITVX's premium streaming service. [144]
Channel 4 (previously 4oD and All 4) is a video on demand service from Channel Four Television Corporation, free of charge for most content and funded by advertising. The service is available in the UK and Ireland; viewers are not required to have a TV licence—required for live viewing and the BBC iPlayer on-demand service—when watching on-demand services.
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ITVX will provide archive ITV shows, shows and films for which ITV plc owns the license, live events and original programming. In total, ITV says the service will have 10,000 hours of content. [48] There will be a free ad-supported tier and a premium subscription which will be ad-free and allow access to BritBox .
ITVX, the upcoming streaming platform from U.K. broadcaster ITV, will launch in November. ITV managing director for media and entertainment Kevin Lygo confirmed the launch date during a panel at ...
ITVX is being launched as part of the broadcaster’s ‘digital first windowing strategy’.
ITV. Release. 24 March 2024. ( 2024-03-24) Passenger is a British dark comedy-thriller television series created by Andrew Buchan in his screenwriting debut. It premiered on ITV1 and ITVX in the United Kingdom before airing on ITV on 24 March 2024.