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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

3. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank ( PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

5. Google Search - Wikipedia

   en.wikipedia.org/wiki/Google_Search

   Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. As of 2020, Google Search has a 92% share of the global search engine market. [3] By 2012, it handled more than 3.5 billion searches per day. [4] Google Search is the most-visited website in ...

6. Spamdexing - Wikipedia

   en.wikipedia.org/wiki/Spamdexing

   Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [ 1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...

7. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...