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Data mining is the process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems. [ 1] Data mining is an interdisciplinary subfield of computer science and statistics with an overall goal of extracting information (with intelligent methods) from a ...
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [ 1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...
In business, data mining is the analysis of historical business activities, stored as static data in data warehouse databases. The goal is to reveal hidden patterns and trends. Data mining software uses advanced pattern recognition algorithms to sift through large amounts of data to assist in discovering previously unknown strategic business ...
According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." [ 11] Under this definition, business intelligence ...
A data mart is a simple form of a data warehouse that is focused on a single subject (or functional area), hence they draw data from a limited number of sources such as sales, finance or marketing. Data marts are often built and controlled by a single department within an organization.
This data mining method has been explored in different fields including disease diagnosis, market basket analysis, retail industry, higher education, and financial analysis. In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers.
A data mart is a structure/access pattern specific to data warehouse environments, used to retrieve client-facing data. The data mart is a subset of the data warehouse and is usually oriented to a specific business line or team. Whereas data warehouses have an enterprise-wide depth, the information in data marts pertains to a single department.
SEMMA is an acronym that stands for Sample, Explore, Modify, Model, and Assess. It is a list of sequential steps developed by SAS Institute, one of the largest producers of statistics and business intelligence software. It guides the implementation of data mining applications. [1] Although SEMMA is often considered to be a general data mining ...
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