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  2. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    Thus, encoding/decoding is the translation needed for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication.

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Encoding is the development of the message that contains the information the source hopes to convey. It is putting together the thoughts, ideas, and information into a symbolic form that can be transmitted and understood by the receiver. Encoding the message is the second step in the communication process.

  4. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–Message–Channel...

    The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...

  5. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...

  6. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    A source translates a message into a signal using a transmitter. The signal is then sent through a channel to a receiver. The receiver translate the signal back into a message and makes it available to a destination. The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver ...

  7. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    An SMS message written on a Motorola Razr V3. Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.

  8. Financial Information eXchange - Wikipedia

    en.wikipedia.org/wiki/Financial_Information_eXchange

    The Financial Information eXchange ( FIX) protocol is an electronic communications protocol initiated in 1992 for international real-time exchange of information related to securities transactions and markets. With trillions of dollars traded annually on the NASDAQ alone, financial service entities are employing direct market access (DMA) to ...

  9. QR code - Wikipedia

    en.wikipedia.org/wiki/QR_code

    The QR code system was invented in 1994, at the Denso Wave automotive products company, in Japan. [5] [6] [7] The initial alternating-square design presented by the team of researchers, headed by Masahiro Hara, was influenced by the black counters and the white counters played on a Go board; [8] the pattern of position detection was found and determined by applying the least-used ratio (1:1:3 ...