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Within the first week of presales in January 2007, Apple TV was the top pre-selling item at the Apple Store. [179] Orders exceeded 100,000 units by the end of January and Apple began ramping-up to sell over a million units before the 2007 holiday season. [180] Analysts began calling it a "DVD killer" [181] that could enable multiple services.
Appearing on late-night television programs, Scheib soon became a national icon and celebrity, and his oft-heard sales pitch, "I'm Earl Scheib, and I'll paint any car, any color for $29.95. No ups, no extras," became an instantly recognizable phrase, with $29.95 the nationally-advertised price even into the late 1960s. [ 5 ]
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