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Vera Bradley. Vera Bradley Sales, LLC ( d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [ 1] As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. [ 2] Its original luxury [ 3] cotton bag product lines ...
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They each borrowed $250 and started making handbags out of high-quality cotton in Baekgaard's basement in Fort Wayne, Indiana, [4] on a ping-pong table. [5] Their business became Vera Bradley, an hommage to Barbara Bradley Baekgaard's mother. [6] Within 3 years of business, the sales of the company reached $1 million. [7]
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Despite its fall from the cultural zeitgeist, Vera Bradley remains a $470 million business, though that's down from $500 million in fiscal year 2023. Its quilted purses, backpacks, and travel ...
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