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Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) [1] – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.
The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment , an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data.
In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation. This new tag type is an alternative to the existing Analytics.js tag type or Google Tag Manager. [36]
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...
This section lists proprietary software that includes software, hosting, and support with a single vendor. This section includes free services. Name. Licensed version available. Last stable version. Web content management. Group content management. Enterprise content management. Adobe Business Catalyst.
WordPress (also known as WP or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems, and online stores.
The following is a list of video editing software. The criterion for inclusion in this list is the ability to perform non-linear video editing . Most modern transcoding software supports transcoding a portion of a video clip , which would count as cropping and trimming.
Some reference management software include support for automatic embedding and (re)formatting of references in Word processor programs. This table lists this type of support for Microsoft Word, Pages, Apache OpenOffice / LibreOffice Writer, the LaTeX editors Kile and LyX, and Google Docs. Other programs are able to scan RTF or other textual ...