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Aberrant decoding or aberrant reading is a concept used in fields such as communication and media studies, semiotics, and journalism about how messages can be interpreted differently from what was intended by their sender. The concept was proposed by Umberto Eco in an article published first in 1965 in Italian and in 1972 in English.
Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of ...
Umberto Eco called this mismatch between the intended meaning and interpreted meaning aberrant decoding. This apparent failure of communication may result for a variety of reasons, including 1) because the parties may use different codes due to their social class , 2) because the parties have different training or ability due to different world ...
Since the early days of cultural studies-oriented interest in processes of audience meaning-making, the scholarly discussion about "readings" has leaned on two sets of polar opposites that have been invoked to explain the differences between the meaning supposedly encoded into and now residing in the media text and the meanings actualized by audiences from that text.
Monosemy as a methodology for analysis is based on the recognition that almost all cases of polysemy (where a word is understood to have multiple meanings) require context in order to differentiate these supposed meanings. Since context is an indispensable part of any polysemous meaning, Ruhl argues that it is better to locate the variation in ...
Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
Writing a closed letter 'O' means that you are a private person and an introvert. If the dot on your 'i' lands high above the letter, you are considered to be imaginative.