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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and ...
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks ), brand awareness, brand loyalty, and various branding ( brand management) strategies. [8]
The process of creating a design can be brief (a quick sketch) or lengthy and complicated, involving considerable research, negotiation, reflection, modeling, interactive adjustment, and re-design. Designing is also a widespread activity outside of the professions of those formally recognized as designers.
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Graphic design is an interdisciplinary branch of design [1] and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of the encoder or interpreter ...
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