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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Chermayeff & Geismar & Haviv. Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York –based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv. [ 1]
The new design is strongly referential to the 1973 Globe and restores the centred wordmark. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe. [9] [10] [11] This logo has started the phase-in process on Pepsi products on 23 August ...
International Business Machines Corporation Logo used since 1972, designed by Paul Rand IBM CHQ in Armonk, New York, in 2014 Trade name IBM Formerly Computing-Tabulating-Recording Company (1911–1924) Company type Public Traded as NYSE: IBM DJIA component S&P 100 component S&P 500 component ISIN ISIN: US4592001014 Industry Information technology Predecessors Bundy Manufacturing Company ...
In its history, Intel has had three logos. The first Intel logo introduced on April 1969 featured the company's name stylized in all lowercase, with the letter e dropped below the other letters. The second logo introduced on January 3, 2006 was inspired by the "Intel Inside" campaign, featuring a swirl around the Intel brand name. [296]
The first version of the modern Peacock logo, introduced on May 12, 1986. The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color ...
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