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  2. Bid–ask spread - Wikipedia

    en.wikipedia.org/wiki/Bid–ask_spread

    The bid–ask spread (also bid–offer or bid/ask and buy/sell in the case of a market maker) is the difference between the prices quoted (either by a single market maker or in a limit order book) for an immediate sale ( ask) and an immediate purchase ( bid) for stocks, futures contracts, options, or currency pairs in some auction scenario.

  3. Bid price - Wikipedia

    en.wikipedia.org/wiki/Bid_price

    Bid price. A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for some goods. It is usually referred to simply as the "bid". In bid and ask, the bid price stands in contrast to the ask price or "offer", and the difference between the two is called the bid–ask spread. An unsolicited bid or purchase offer is when a ...

  4. Law of one price - Wikipedia

    en.wikipedia.org/wiki/Law_of_one_price

    Although there is a small spread between these two values the law of one price applies (to each). No trader will sell the commodity at a lower price than the market maker's bid-level or buy at a higher price than the market maker's offer-level. [8] In either case moving away from the prevailing price would either leave no takers, or be charity.

  5. Becker–DeGroot–Marschak method - Wikipedia

    en.wikipedia.org/wiki/Becker–DeGroot–Marschak...

    The Becker–DeGroot–Marschak method ( BDM ), named after Gordon M. Becker, Morris H. DeGroot and Jacob Marschak for the 1964 Behavioral Science paper, "Measuring Utility by a Single-Response Sequential Method" is an incentive-compatible procedure used in experimental economics to measure willingness to pay (WTP). [1]

  6. Price discovery - Wikipedia

    en.wikipedia.org/wiki/Price_discovery

    Price discovery is a summation of the total market's sentiment at a point in time: a multifaceted, aggregate view on the future. It is how every price in every market is determined. The market price is important as it is a factor in the pricing at off market execution venues and direct and indirect derived products.

  7. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  8. Auction theory - Wikipedia

    en.wikipedia.org/wiki/Auction_theory

    Auction theory is a branch of applied economics that deals with how bidders act in auctions and researches how the features of auctions incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost.

  9. Common value auction - Wikipedia

    en.wikipedia.org/wiki/Common_value_auction

    The following example is based on Acemoglu and Özdağlar. [3]: 44–46 There are two bidders participating in a first-price sealed-bid auction for an object that has either high quality (value V) or low quality (value 0) to both of them. Each bidder receives a signal that can be either high or low, with probability 1/2.