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In sociology, social psychology (also known as sociological social psychology) studies the relationship between the individual and society. Although studying many of the same substantive topics as its counterpart in the field of psychology, sociological social psychology places relatively more emphasis on the influence of social structure and culture on individual outcomes, such as personality ...
Interactionism is micro-sociological perspective that argues meaning to be produced through the interactions of individuals. The social interaction is a face-to-face process consisting of actions, reactions, and mutual adaptation between two or more individuals, with the goal of communicating with others. (It also includes animal interaction ...
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice . Social proof is used in ambiguous social situations where people are unable ...
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
As a social science, the discipline often overlaps with sociology, psychology, anthropology, biology, political science, economics, and public policy, among others. From a humanities perspective, communication is concerned with rhetoric and persuasion (traditional graduate programs in communication studies trace their history to the ...
Within sociology more broadly—the field of origin— reflexivity means an act of self-reference where existence engenders examination, by which the thinking action "bends back on", refers to, and affects the entity instigating the action or examination. It commonly refers to the capacity of an agent to recognise forces of socialisation and ...
e. The sociology of scientific knowledge ( SSK) is the study of science as a social activity, especially dealing with "the social conditions and effects of science, and with the social structures and processes of scientific activity." [1] The sociology of scientific ignorance (SSI) is complementary to the sociology of scientific knowledge.