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Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
Get to Burger King!" (2000–March 2001) "BK4U" (commercials featuring Ice-T, 2000–2001) "Quality Just Tastes Better!" "Taste Is King" (2012–2014) "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars) "Give your hunger a Texas Double Whopper".
Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
Promotional items (mugs, T-shirts, keychains, balls and more) are personalized on a huge level. Personalized children's storybooks—wherein the child becomes the protagonist, with the name and image of the child personalized—are extremely popular. Personalized CDs for children are also in the market.
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