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The most recent acquisition in the enterprise networking segment is Aruba Networks in March 2015 for US$3 billion. On the IT services and consulting side, the largest acquisition made so far is Electronic Data Systems, in 2008 for US$13.9 billion. In the software products market segment, a stream of acquisitions has helped strengthen HP's ...
Consumer sales promotion: PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from ₱100 to ₱1 million.
Google Shopping. Google Shopping, [ 2] formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors. Google announced at its Marketing Live event in May 2019 that the new Google ...
HP calculators. HP calculators are various calculators manufactured by the Hewlett-Packard company over the years. Their desktop models included the HP 9800 series, while their handheld models started with the HP-35. Their focus has been on high-end scientific, engineering and complex financial uses.
Deskjet Ink Advantage 4620 e-All-in-One Printer. Deskjet Ink Advantage 4640 e-Allin-One Printer. Officejet 2620 All-in-One Printer. Officejet 4600 e-All-in-One Printer. Officejet 4620 e-All-in-One Printer. Officejet 5700 e-All-in-One Printer. Officejet 7610 Wide Format e-All-in-One Printer.
HP Autonomy, previously Autonomy Corporation PLC, was an enterprise software company which was merged with Micro Focus in 2017 and OpenText in 2023 (OpenText had acquired the content management assets of Autonomy in 2016). It was founded in Cambridge, United Kingdom in 1996.
HP develops personal computers (PCs), printers and related supplies, as well as 3D printing services. [2] [1]: 5–6 Its consumer PCs have been marketed under brands such as the Essential line and Pavilion (consumer), Envy and Spectre (high-end and prosumer), and Omen . HP's business computers are marketed under the "Pro" and "Elite" prefixes.
The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.
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