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  2. Performance report (Search results) - Search Console Help

    support.google.com/webmasters/answer/7576553

    The Performance report shows important metrics about how your site performs in Google Search results, for example: See how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site. Learn which queries are made on mobile devices, and use this to improve your mobile targeting.

  3. URL Inspection Tool - Search Console Help

    support.google.com/webmasters/answer/9012289?hl=en

    Type the fully-qualified URL to inspect in the inspection search bar at the top of any Search Console screen. The URL must be in the currently opened property. Click an Inspect link next to a page URL in most reports. Sometimes you need to hover over the URL to see this option. Open the URL Inspection Tool.

  4. How Google Analytics works - Analytics Help

    support.google.com/analytics/answer/12159447

    Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

  5. Leverage Google Analytics to track your traffic

    support.google.com/adsense/answer/10654953

    Link your AdSense account to Analytics. In Analytics, under "Behavior" reports, visit the "Publishers" report tab. In the "Publishers" report tab, select secondary dimension filters such as: User Demographic, Country, Traffic source, Browser Language, Screen Resolution etc. View the revenue breakdown of the visitors across different user ...

  6. Use Analytics with your site - Sites Help - Google Help

    support.google.com/sites/answer/97459

    Click Settings Manage site. Under "Statistics," click the Down arrow Use Universal Analytics. In the text box, under "Analytics Web Property ID," enter a valid Analytics Property ID. It should look like: "UA-XXXXXX-X." To use a Property ID that begins with "G-XXXXXXX," you must convert to new Sites. At the top, click Save.

  7. Measure traffic to your website - Google Ads Help

    support.google.com/google-ads/answer/1722035

    In Google Ads, you can also create a campaign using the Website traffic goal, which recommends settings and features to help you drive interested customers to your website. Using this campaign goal, you can build a list of site visitors you can reconnect with later. Learn more about goals in the new Google Ads experience. What to measure

  8. [GA4] Campaigns and traffic sources - Analytics Help - Google...

    support.google.com/analytics/answer/11242841

    In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in ...

  9. Measure your performance on Google - Search Console Help

    support.google.com/webmasters/answer/9131543

    Here are the most common measurements used to measure your performance on search engines: Impressions: How many times someone saw your site or page in Google Search results (or on Discover, or Google News). Clicks: How many times someone clicked a link to your site from Google Search results. Average position: The average position of your site ...

  10. [UA] Campaigns and traffic sources [Legacy] - Google Help

    support.google.com/analytics/answer/6205762

    In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google ...

  11. Why did my site traffic drop? - Search Console Help

    support.google.com/webmasters/answer/9079473

    2. Check your index coverage. If Google can't find and index your site, all your numbers will drop, so start by checking your site coverage in the Google index: Open the Page Indexing report for your site. Toggle the report to show valid pages, and look at the chart for any drops in indexed pages.