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Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [ 1][ 2][ 3][ 4]
David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley 's Haas School of Business, a specialist in marketing with a focus on brand strategy. [2] He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Performance attribution, or investment performance attribution is a set of techniques that performance analysts use to explain why a portfolio 's performance differed from the benchmark. This difference between the portfolio return and the benchmark return is known as the active return. The active return is the component of a portfolio's ...
Help. : Citation Style 1. Citation Style 1 ( CS1) is a collection of reference citation templates that can be modified to create different styles for different referenced materials. Its purpose is to provide a set of default formats for references on Wikipedia. It includes a series of templates that in turn use Module:Citation/CS1 .
Template harvnb creates a short author–date citation with a one-directional link to the first matching citation template on the same page. {{}} is designed to be used to create shortened footnotes, a citation style which pairs a short, author-date citation in a footnote with a complete citation in the references section at the end of the article (see example below).
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This template formats a citation to an article in a magazine or journal, using the provided source information (e.g. journal name, author, title, issue, URL) and various formatting options. Template parameters [Edit template data] This template has custom formatting. Parameter Description Type Status Last name last author author1 last1 The surname of the author; don't wikilink, use 'author ...