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Nike, Inc.[ note 1 ] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [ 5 ] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ]
From fiscal 2020 to 2024, Nike Direct's revenue rose at a CAGR of 15% as its wholesale revenue only increased at a CAGR of 5%. Nike generated 42% of its sales from Nike Direct in fiscal 2024 ...
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984 and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [3] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Nike took in $51.4 billion in revenue over the past 12 months, while On took in $2.3 billion. On isn't trying to reach the same mass consumer that Nike does, either. It's just playing its own game ...
On is known for performance shoes, which made up 95% of its sales last year. ... On sells through wholesale and direct-to-consumer (DTC) channels. ... long January 2025 $47.50 calls on Nike. The ...
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