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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  4. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [ 1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  7. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Marketing. Advertising refers to any paid form of communication designed to create interest in or stimulate sales of products or services. Companies are constantly searching for novel media, such as these human billboards, to get their message out to potential consumers.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

  9. Classified advertising - Wikipedia

    en.wikipedia.org/wiki/Classified_advertising

    Classified advertising. Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1] although display advertising is more widespread. [ 2]

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