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Definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
Change management programs; Supply chain management; Mission statement and vision statement; Market segmentation; Total quality management; Software application for businesses. Software or collection of computer programs used by business users to carry out various business operations is referred to as business software (or a business ...
Business software. Business software (or a business application) is any software or set of computer programs used by business users to perform various business functions. These business applications are used to increase productivity, measure productivity, and perform other business functions accurately.
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Definitions. The Workflow Management Coalition, BPM.com and several other sources use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...
Software company. A software company is a business entity that specializes in the development, distribution, and maintenance of software products and services. These companies create a variety of software solutions, including commercial software, custom software, Software as a Service ( SaaS ), open-source software, and embedded software.
A service catalog (or catalogue ), is an organized and curated collection of business and information technology services within an enterprise. Service catalogs are knowledge management tools which designate subject matter experts (SMEs) who answer questions and requests related to the listed service. Services in the catalog are usually very ...
Enterprise software, also known as enterprise application software ( EAS ), is computer software used to satisfy the needs of an organization rather than its individual users. Enterprise software is an integral part of a computer-based information system, handling a number of business operations, for example to enhance business and management ...
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