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In 1901, the Quaker Oats Company was founded in New Jersey with headquarters in Chicago, by the merger of four oat mills: the Quaker Mill Company in Ravenna, Ohio, which held the trademark on the Quaker name; the cereal mill in Cedar Rapids, Iowa, owned by John Stuart, his son Robert Stuart, and their partner George Douglas; the German Mills American Oatmeal Company in Akron, Ohio, owned by ...
In 1901, the American Cereal Company was renamed the Quaker Oats Company. At that time, the Quaker Oats Company was doing $16 million of sales annually, selling wheat cereals, farina, hominy, cornmeal, baby food, and animal feed. By 1918, the company did $123 million in sales. Personal life, death and legacy Stuart's grave at Rosehill Cemetery
Henry Parsons Crowell (1855–1944) was an American businessman and philanthropist. In 1881, Crowell purchased the Quaker Mill Company, and subsequently the brand name Quaker, and launched the first breakfast cereal advertising campaign in a magazine. [1] He also purchased the bankrupt Quaker Oat Mill Company.
The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion [2] and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. [3]
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 [1] by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
The Quaker Oats Company has announced a recall of over 40 varieties of specific granola bars and granola cereal products following possible contamination with Salmonella. The Food and Drug ...
On December 15, the Quaker Oats Company announced that it was recalling specific granola bars and granola cereals due to the potential for Salmonella contamination.
In 2001, the multinational food and beverage company PepsiCo acquired Gatorade's parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of brands. PepsiCo had also recently developed All Sport, which it divested of shortly following the Quaker acquisition to satisfy antitrust regulations.