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Vera Bradley. Vera Bradley Sales, LLC ( d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [ 1] As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. [ 2] Its original luxury [ 3] cotton bag product lines ...
Her husband was the owner of a bag company, Baekgaard, which Barbara Bradley Baekgaard managed after he died. [3] In 1982, Baekgaard and neighbor Patricia Miller were traveling together. They noticed how similar women's travel bags looked and wished they had bags to match their own fun and colorful style.
Her debut line infused classic shapes, colors, and fabrics into a now iconic [citation needed] square bag with a small black label sewn to the outside of the bag that said “Kate Spade New York.” Her main target market at this time was the upper middle class. In 1996, Spade's company opened its first shop in New York City's SoHo neighborhood ...
Despite its fall from the cultural zeitgeist, Vera Bradley remains a $470 million business, though that's down from $500 million in fiscal year 2023. Its quilted purses, backpacks, and travel ...
Get the Vera Bradley Women’s Performance Twill Triple Zip Shoulder Satchel Purse for $78 (was $135) at Amazon! Please note, prices are accurate as of February 11, 2024, but may be subject to change.
From the trendy new backpacks to the on-the-go gym bags and travel duffels, the new collection items stay true to Vera Bradley's trademark look while also breathing a bit of new life into the brand.
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