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Drug brand names (17 C, 11 P) Drugs developed by AbbVie (128 P) Drugs developed by Alcon (11 P) Drugs developed by AstraZeneca (129 P) Drugs developed by Bayer (2 C, 63 P, 1 F) Drugs developed by Eli Lilly and Company (110 P) Drugs developed by Genentech (93 P) Drugs developed by GSK plc (162 P) Drugs developed ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
Direct-to-consumer advertising ( DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in ...
In medical technologies, J&J's major franchises include interventional solutions, orthopedics, surgery, and vision. [1] Heart and Cardiac. Abiomed. Ear, nose and throat ( Acclarent) (2010–2024) Eustachian Tube Balloon Dilation System [2] Navigation Balloon Dilation System [3]
Health Marketing or Medical Marketing is a specialized branch of marketing. Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
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