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Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded on 10 August 1932, by Ole Kirk Christiansen. [ 7 ] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The Jordan Creek LEGO store will be located next to the Lululemon store on the mall's lower level in a space formerly occupied by Amazon 4-star. Opening in the second half of 2024, it will be ...
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow. Lego first sells toys to Hungary. Lego Portugal is established.
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