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The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
18-Hour Ultimate Lift & Support Wireless Bra. $14.99. amazon.com. Courtesy. More. This full-coverage bra has a reputation of being v comfortable. It has a four-way wireless support system, meaning ...
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Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by ...
A bra, short for brassiere or brassière ( US: / brəˈzɪər /, UK: / ˈbræsɪər, ˈbræz -/; French: [bʁasjɛʁ] ), is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps.
Smilow, an executive of Esmark/Beatrice, purchased its Playtex division in the late 1980s. He kept Playtex and sold Max Factor to Ron Perelman of Revlon. [3] Smilow led Playtex through four leveraged buyouts between 1985 and 1988. [4] during which he earned $186 million. He spun out Platex's bra business, Playtex Apparel, for Playtex to focus ...
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