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2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey. [2] [3]
The Indian Standard Time was adopted on 1 January 1906 during the British era with the phasing out of its precursor Madras Time (Railway Time), [2] and after Independence in 1947, the Union government established IST as the official time for the whole country, although Kolkata and Mumbai retained their own local time (known as Calcutta Time and Bombay Time) until 1948 and 1955, respectively. [3]
India uses only one time zone (even though it spans two geographical time zones) across the whole nation and all its territories, called Indian Standard Time (IST), which equates to UTC+05:30, i.e. five and a half hours ahead of Coordinated Universal Time (UTC). India does not currently observe daylight saving time (DST or summer time).
2(x)ist's creative director Jason Scarlatti added: "It’s bragging rights for the customer. It says, ‘I paid good money for this.’" [ 26 ] Jockey underwear, credited as one of the first underwear brands to print its logo on waistbands, unveiled an advertising campaign in 2013 that featured models holding up their shirts to show the Jockey ...
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