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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . [3] [4] [5] Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
The company expanded into women's underwear in the 1920s, and starting in 1931, offered Foundettes, which used an elasticized yarn to produce a combination foundation garment that combined a brassiere and a girdle. Munsingwear was the largest employer of women in the state of Minnesota; at one point, 85% of its 3,000 employees were women.
A man wearing boxers. Boxer shorts (also commonly known as simply boxers) are a type of undergarment typically worn by men. The term has been used in English since 1944 for all-around-elastic shorts, so named after the shorts worn by boxers, for whom unhindered leg movement ("footwork") is very important. Boxers come in a variety of styles and ...
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Jockey: 1876 US US Jolidon: 1993 Romania Romania Kestos: 1925 ceased 1985: UK UK Kiss Me Deadly: 2006 UK Unknown La Perla: 1954 Italy Italy/China La Senza: 1990 ceased 2017: Canada Unknown Lembrassa: 2008 ceased 2017: UK China Leonisa: 1956 Colombia Colombia Lily of France: 1915 US Unknown Lisca: 1955 Slovenia Slovenia Lise Charmel: 1950s ...
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