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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of 2019, Google Analytics is the most widely used web analytics service on the web. [4] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6]

4. Open Web Analytics - Wikipedia

   en.wikipedia.org/wiki/Open_Web_Analytics

   Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it compatible for running with an AMP solution stack on various web servers .

5. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Yahoo! Web Analytics: Yahoo! Cookies via JavaScript Not available anymore Free Yandex.Metrica: Yandex: Cookies via JavaScript N/A Free References

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

7. Mobile web analytics - Wikipedia

   en.wikipedia.org/wiki/Mobile_Web_Analytics

   Internet marketing. Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic ...